MY FIRST NAME IS SARA
but only telemarketers call me that.
I’m a creative director and writer from Austin, Texas, currently residing in sunny Los Angeles, California. I've been creative minded my whole life, and for the last 14 years I've been doing it for hire. Most of my time is split between tirelessly slaving away for my clients and tirelessly slaving away for my two minions—otherwise known as children under 10. Besides my family, my great loves in life are tacos, bowling, large bodies of water and the Texas Longhorns...not necessarily in that order.
MY CREDENTIALS
Brand Narratives
Video and Social Content Creation
Experiential Marketing
Brand Identity Development
Retail Way-finding and Promotions
E-Commerce Storytelling
Content Strategy
09/2018 – Present
CREATIVE DIRECTOR | MEDMEN
Role: Oversee the development of the creative team while supporting the business goals of the MedMen organization. Lead team in developing best-in-class work for retail programs and campaigns, consumer marketing campaigns, brand identities for owned-brands and services, on-going consumer-facing social content, and internal initiatives.
04/2015 – 09/2018
ACD, DIGITAL | WONDERFUL AGENCY
Role: Craft brand storytelling through digital and IRL experiences for the Wonderful Company portfolio of brands, including: POM Wonderful, FIJI Water, JUSTIN Wines, Landmark Wines, Teleflora, Wonderful Pistachios, Wonderful Halos, Wonderful Almonds, and Wonderful Citrus. Provide creative direction and mentorship to teams for developing results-driven campaigns and day-to-day deliverables.
01/2011–04/2015
FREELANCE CREATIVE | WRITER
Client Experience: Time Warner Cable, Netflix, Hawkins International Public Relations, Wonderful Company portfolio of brands
03/2010–01/2011
SR. COPYWRITER | MENDELSOHN ZIEN
Client Experience: Carl’s Jr./Hardee’s, Farmer John, CoachArt
06/2005–03/2010
COPYWRITER | OGILVY LA
Client Experience: Cisco Systems, ampm/ARCO, Nature Made, Heal the Bay (Santa Monica Pier Aquarium), Mattel, Flip Video, Unbound Energy Drink, KCET/PBS, Deloitte, Wellpoint, City National Bank, Siemens, Double A Paper, Wild Bean Cafe, and BP.
EDUCATION
University of Texas at Austin
B.S. Advertising
Texas Creative Sequence
RECOGNITION
Adweek Ad of the Day
YouTube Finalist Ad of the Year
Buzzfeed
w3 Awards
Webbys
ADDY Awards
Effy Awards