As part of the first-ever rebrand for Plex, I co-led a steering committee of Plex executives and the creative team to create a motion identity system built to elevate the brand across the streaming landscape. Rooted in Plex's vision of empowering real human connection by bringing people and entertainment together, the work introduced a brand new logo, custom font, and a chevron-based signature element as an ownable symbol of forward momentum. These elements were paired with a flexible style guide, transition animations, and promotional templates that scale from mini to large formats. The result is a cohesive motion language that helps Plex guide viewers through content discovery — supporting their "watch more, search less" ethos.

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Additional Committee Credits: Jason Mercer (ECD), Frances Pérez, (CD), Brian Hunziker Michelle Yap (Senior Digital Producer)

Design Studio: And/Or

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