WALL OF LOVE
Taking place in the nation's capital, this activation appealed to an immeasurable quality within us all: our ability to love. We built a wall during a time of year when love is needed most. By challenging the people of Washington D.C. to take a bouquet and share it, no matter what differences separate us, the wall came down to reveal a singular message:
Love Out Loud.
Additional Credits:
Frances Pérez, CD/AD
Janna Carney, Sr. Copywriter
NOT-SO-SECRET ADMIRERS
As part of Teleflora's Love Out Loud brand launch, we set up a mobile film studio in Times Square for Valentine's Day to give secret admirers in NYC a chance to take their love public—in a BIG way. Passersby were invited to film a short video using posters that would air in real time (well, give or take 10 minutes) on a giant billboard in Times Square. Love-struck participants braved snow and rain throughout the day to profess their love. News of the activation reached viewers nationwide, as the stunt was covered in an exclusive morning broadcast by ABC's Good Morning America.