GET CRAFTY WITH HALOS

Valentine's Day can be a challenging time of year for adults in general, but even more so for parents (and teachers) of young children. But how do you compete with the allure of candy hearts and chocolate bars?

We challenged moms and dads to "think outside the chocolate box" with a series of social videos that present unique ways to make Halos the perfect Valentine. With an out-the-door budget of less than $200k, we produced the first season of "Get Crafty with Halos" in-house and created a unique media plan combining social platforms such as Facebook and Pinterest with digital display advertising. The results led to additional seasons of the series—taking on the Easter Bunny and Holiday Candy.

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Valentine's Day Campaign:

51,060,479 Impressions 

3,207,640 Video Views

5,468,892 Engagements

ROI of 575% 

Additional Credits:

Frances Pérez, CD/AD

Mike Hand, Sr. Motion Artist

Graham Shafter, Sr. CW

Andrés Conde, Director, Digital Experiences

Brient Grant, SVP Digital

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