GOOD TO GO IN TIMES SQUARE

As part of The Wonderful Company's media buying strategy, the team secured a premium location for a brand new billboard in New York City's Time Square. Being one of the first brands to use the billboard, we seized the opportunity to take New Yorkers and tourists on :30s trips to some of NYC's most famed destinations. 

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Each trip was filmed practically, with the help of an expert NYC bike messenger. We may have sped up the film slightly.

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Along for the ride? Portable, delicious POM POMS, which are always good to go.