WELCOME TO THE NEW NORMAL

In February 2019, MedMen launched its most expansive integrated marketing campaign to date. At the center of the campaign is a disruptive short film, “The New Normal” which chronicles the American history of cannabis. Directed by Spike Jonze and featuring actor Jesse Williams, the short supports MedMen’s vision where legalized and regulated cannabis creates safer, healthier and happier individuals and communities.

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We activated the film across OOH, print, in-store, social channels and an educational experience on MedMen.com. With a call to action to "Witness History" we encouraged customers and newcomers to cannabis to join us in a new era of wellness.

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Over 5 million video views

Average spent time on landing page: 5 minutes 

94% overall positive sentiment

5,727 social campaign mentions

Over 100 million media impressions

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