REBRANDING TELEFLORA

A network of local florists that makes and delivers bouquets by hand, Teleflora had never established a cohesive brand voice. With there being no true perceived differentiator in the online flower market other than price, we took the opportunity to use the rebranding as a customer call to arms: to stop holding back, to take a risk, to go beyond the expected. Whether it’s romantic love, friendship, a family tie or just an important person in your life, NOW is the time to stop saying how you feel and SHOW IT instead—for all the world to see.

​

The new campaign launched in December 2017 with Teleflora's "Wall of Love" activation and was implemented across all platforms, including point-of-sale kits sent to florists.

​

Additional Credits:

Frances Pérez, CD/AD

​

​